Wix’s Whopping 75% Price Hike

Sudden Pricing Surge and What It Really Means for Your Online Presence

Christopher Collins
3 min readFeb 5, 2024
If you host your website on WIX make sure you check your emails this month!
Image attribution: DALLE-3

If you’re a Wix user and haven’t checked your inbox recently, you might be in for quite a surprise. Wix, a leading website-building platform, has announced significant changes to its Premium plans, which includes a staggering 75% price hike for some of its users. This piece aims to shed light on these changes, ensuring that no one is caught off guard as these updates roll out.

The Unforeseen Announcement

Imagine my astonishment when, amidst an ordinary day of sifting through emails, I stumbled upon a notification from Wix. The subject hinted at updates to Premium plans, but nothing could have prepared me for the details within. In my case as a European user, starting April 3, 2024, Wix plans to increase the monthly subscription fee from a modest 9.84EUR to a startling 17.22EUR for certain plans, including the one my site was on, which was already displaying WIX ads and used to be on a free plan.

Deciphering the Changes

According to the announcement, Wix is introducing “updated and improved” Premium plans. These revamped plans are supposedly tailored to better meet the diverse needs of its users, offering clearer options to choose from. For…

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Christopher Collins

I write about coding, crypto, the tech future,please follow my publication https://medium.com/aiwriters/ 😀